Wine Commercial Marketing Superior Course, given by the Uclés Origin Appellation

The course belongs to the ‘Program of Promotional and Educational Actions’ of this appellation

This initiative was launched last February 9th, with morning and evening sessions every Friday, and Saturday mornings along three consecutive weekends.

The goal of the ‘’Wine Commercial Marketing Superior Course’ is to train and to recycle the sales men and women of the different wineries belonging to the Uclés Origin Appellation. According to the organization Assembly, sales professionals are a key value that must not be neglected, because they are the communication channel between all the people involved in the process of vine growing, wine making and any other steps before reaching the final client. Thus, they must be the best messengers and master the art of customer care and communication.

The course is given by teachers from EUROGAP, a Madrid based firm with a prestigious curriculum in the sector. The contents are organized in three weekly modules: marketing, communication and sales.

This initiative is a part of the ‘Program of Promotional and Educational Actions’ of Uclés Origin Appellation. Among other promotional activities included in the program, the attendance to some of the main trade shows in the Spanish and European calendars — Prowein, The London International Wine and Spirit Fair, MadWine, FENAVIN…— deserve special attention.