Wines from Uclés conquer the Swedish monopoly

This is the result of the efforts of Uclés Appellation in order to expand its markets

Precisely in this sense, this week comes to an end the ‘First Winery Internationalization Course’, developed by the appellation of origin from Cuenca. With the financial support of the winery training programme of ‘Castilla–La Mancha Land of Vines Foundation’, the course extends along three weeks in which quite a number of relevant topics in the approach to foreign markets are reviewed. The contents of the course range from basic export issues to the implementation of market research studies or the analysis of customs duties systems.

Uclés Appellation is fully conscious of the necessity of the training and education of the appointed wineries personnel, in order to provide them with the right commercial tools regarding exports. That’s why the institution is clearly focused in training resources investment, a key aspect to take Wines from Uclés to any market in the best conditions.

The efforts of Uclés Appellation in this sense have been recently rewarded with the admission of its first wines in the ‘Systembolaget’, the state’s alcoholic drinks distribution monopoly in Sweden. The first order is made of around 7,000 bottles of 2006 ‘Young with Barrel’ wine, made with Tempranillo and Syrah grapes by Bodegas Fontana. Its distribution to final consumers is scheduled for the end of August.